Industry News > Tuesday - March 9, 2010
Mediasurface Acquired by Alterian
Yesterday, the boards of Alterian and Mediasurface announced that they have reached an agreement for Alterian to acquire Mediasurface.
Headquartered in Bristol, UK, Alterian is an international provider of enterprise management software. Alterian’s Integrated Marketing Platform is geared to help marketers gain measurable improvement and insight across both online and offline marketing channels.
Mediasurface provides Web Content Management software which enables the storage and delivery of content via web sites and other electronic channels.
“The acquisition of Mediasurface will add complementary technology and products, which when integrated would further broaden the Alterian product base and significantly increase the proportion of revenues arising from the on line sector. The sale of Mediasurface products would also benefit from Alterian’s strong distribution in North America. This is an important strategic development for Alterian which the Board considers will accelerate its success,” says Keith Hamill, Chairman of Alterian.
Read the full story here.
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