Jason Burby is one of the most well-rounded and intelligent voices in the Web analytics space. He's the Chief Analytics and Optimization Officer for ZAAZ, a Web business consultancy that helps companies better use web analytics data to improve site business results. A little while ago, I was able to briefly talk with Jason regarding his thoughts on the trends and the current state of the web analytics industry.  Read full article

Over the years, enterprise content management (ECM) has grown from a small departmental purchase to a major organizational platform decision. Traction in the space has especially been interesting in the last three to four years. Ask any “informed” analyst, consultant, even vendor and they can arguably agree that 2005 was the year of compliance, and 2006 was the year of consolidation. However, 2007 was really interesting. Some would say organizations began realizing the power of social computing and collaboration—blogs, wikis, etc... But the majority probably would point to one particular topic —Microsoft SharePoint. Read full article

If web analytics isn't currently on your company's radar, it soon will be. As far back as the early 90s, site developers have collected simple usage data to measure site performance. Web analytics is today's Internet rock star. The collection and usage of site data is at its height. Understanding complex site metrics can make or break a company's web strategy. However, even with an increasingly organizational importance, the web analytics market appears to be in flux. Read full article