Blog Entries > Tuesday - March 9, 2010
Thursday, April 17, 2008
Yahoo to offer IndexTools for free
Just when you thought consolidation in the web analytics industry was stabilizing, Yahoo! goes and purchases IndexTools’ Analytics Business. Additionally, this week, IndexTools’ COO Dennis Mortensen, announced IndexTools will be for free for partners and clients that accept the standard Yahoo! agreement. Dennis claims that IndexTools offers 80% of Omnitures functionality. Things are never boring in the content and collaboration space.
Eric Peterson has written a great post on how this acquistion and free offering affects the market. I’ll be sharing my own assessment as w
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